社団法人 日本ショッピングセンター協会

Overview

The total sales figure for this April realized by existing shopping centers (SC) remained 2.8% lower than the figure for the corresponding month of the previous year, thereby remaining negative for a twentieth consecutive month, although the negative margin managed a 1.6 point improvement over the previous month.
Although the March total sales figure showed a -4.4% result, the monthly negative margin stayed within the -2% range, confirming the upward trend seen last February (-2.5%). Whereas unseasonable temperatures were responsible for dull sales of spring and early summer clothing, the overall level was pulled up by vigorous sales of sundry and daily goods and further aided by the nationwide GMS chains booking favorable results in their function as SC anchor tenants, while fewer reports mentioned falling numbers of per-customer purchased items and per-customer spending. A return to positive figures was observed among roughly 20 % of the surveyed SC, pointing towards a tendency for sales to improve. However, with vacancies and a reduction of sales space bringing down SC sales in local central areas, and sales of GMS on the other hand proving to be of a very divergent nature, future developments will offer little room for relaxing a watchful attitude.
The excellent weather and favorable holiday sequence during the ”Golden Week “ brought forth some reports of greatly improved sales compared with the corresponding month of the previous year, strengthening expectations for next month's sales.

Analysis based on sales results of SC by location, reveals that SC sales in suburban areas decreased 1.3%, with the negative sales figure of tenants, showing a remarkable improvement to -0.3% over last month. However total sales in central areas took a hard hit finishing at -4.6%, while sales in small cities were -5.6% with sales of anchor tenants especially bad, remaining at a low - 6.6% level.
Analysis based on SC sales results by region, reveals that sales figures turned positive in the Hokkaido (0.6%), and Tohoku (0.0%) regions, with the peripheral areas in theTohoku region (2.4%) continuing to improve over the previous month's result (1.1%). Sales in the Chubu (-1.9%) region improved largely in the light of the previous month's -6.3% negative result. However, SC sales in the central areas of the West-Japan region continue to struggle with sales ranging from -5% to -6%.
Analysis based on results of cities designated by government ordinance, reveals that SC sales in Sapporo (1.0%) and Kobe (0.2%) were positive, with sales of tenants in Kobe city (3.3%) doing especially well. Anchor tenants in Hiroshima however slumped at a low -9.3% sales level. Total sales results in other regions saw the whole of theTohoku region at 0.1%, while tenants were positive with1.6%. Total sales in the Chugoku region climbed back to -2.9% from their dismal -8.8% performance last month, with tenants impressively improving their sales figure from the previous month's -10.0% to -1.0%.

Notes

＊This survey has been compiled from information obtained after sampling 1,000 SC according to location and size from among 2,877 SC - the total number of SC at the end of December 2008.
＊This survey is based on the 517 SC samples obtained, the sample retrieval rate being 51.7%.

Change of Total Sales of Shopping Centers, Depart-ment Stores and Chain Stores compared with previous year

Term/Year/month (Number of SC)			S　　　　　C			Department Stores	Chain Stores
			Previously Established SC
			Total of SC	Tenants	Anchor Tenants
Year	2000	(185)	-3.4	-3.1	-3.7	-2.2	-5.1
	2001	(255)	-2.2	-1.4	-3.3	-0.4	-5.2
	2002	(328)	-2.1	-2.1	-2.1	-2.3	-2.1
	2003	(462)	-1.6	-0.8	-2.4	-2.8	-3.2
	2004	(522)	-1.7	-0.9	-2.9	-2.8	-3.5
	2005	(550)	0.3	1.5	-1.9	-0.2	-2.6
	2006	(523)	0.3	0.9	-0.7	-0.7	-2.7
	2007	(515)	-0.0	0.3	-0.6	-0.5	-1.4
	2008	(553)	-1.5	-1.1	-2.3	-4.3	-0.7
	2009	(507)	-6.8	-6.5	-7.4	-10.1	-4.3
Month 2009	Jan.	(567)	-4.4	-3.6	-6.2	-9.1	-2.7
	Feb.	(570)	-7.5	-6.5	-9.4	-11.5	-5.4
	Mar.	(573)	-8.3	-7.6	-9.6	-13.1	-4.0
	Apr.	(567)	-5.6	-5.1	-6.8	-11.3	-3.7
	May.	(573)	-5.6	-5.2	-6.5	-12.3	-2.0
	jun.	(562)	-6.6	-6.4	-6.9	-8.8	-4.4
	Jul.	(581)	-8.5	-8.3	-9.0	-11.7	-4.8
	Aug.	(538)	-8.3	-8.3	-8.3	-8.8	-3.4
	Sep.	(545)	-4.7	-3.8	-6.6	-7.6	-2.4
	Oct.	(524)	-7.6	-7.3	-8.3	-10.5	-5.2
	Nov.	(542)	-8.7	-7.7	-10.8	-11.8	-8.0
	Dec.	(557)	-3.4	-3.3	-3.5	-5.0	-5.0
Month 2010	Jan.	(557)	-5.3	-4.5	-7.1	-5.7	-4.9
	Feb.	(541)	-2.5	-2.1	-3.2	-5.4	-2.4
	Mar.	(546)	-4.4	-3.9	-5.6	-3.5	-6.6
	Apr.	(517)	-2.8	-2.4	-3.6	-3.7	-4.9
Source			Japan Council of Shopping Centers			Japan Department Stores Association	Japan Chain Stores Association

 

Rate of Expansion in Sales of SC by Location and Type of Constituent member of SC

Constituent member of SC Location (Number of SC)			Total	Tenants	Anchor Tenants
Total		(517)	-2.8	-2.4	-3.6
Central Areas	Large Cities	(68)	-4.6	-4.6	-3.5
	Medium Cities	(72)	-4.4	-4.2	-4.8
	Small Cities	(27)	-5.6	-4.7	-6.6
	Sub Total	(167)	-4.6	-4.5	-5.1
Peripheral Areas		(125)	-3.1	-1.8	-5.5
Suburban Areas		(225)	-1.3	-0.3	-2.5

(notes)

■Size of City
Large Cities ： Cities designated by government ordinance (Sapporo, Sendai, Chiba, Tokyo metropolis, Kawasaki, Yokohama, Nagoya, Kyoto, Osaka, Kobe, Hiroshima, Fukuoka, Kitakyushu)
Medium Cities ：Cities that have a population of more than 150,000, excluding above‐mentioned cities
Small Cities ：Cities that have a population of under 150,000

■Location （Divided by administrative district, but the explanation for area is tentative.）
Central Areas ：Central cities that are accumulated by commercial function of cities, towns, villages concerned
Peripheral Areas ：Areas that are around central areas and city function of commerce, administration, business, etc. exist moderately
Suburban Areas ：Areas that are in the suburbs and residential areas, farmlands, etc. are spread out

 

Rate of Expansion in Sales of SC by Location and Region

Region Location (Number of SC)		Total	Hokkaido	Tohoku	Kanto	Chubu	Hokuriku	kinki	Chugoku	Shikoku	Kyusyu・ Okinawa
Total	(517)	-2.8	0.6	0.0	-3.1	-1.9	-2.4	-3.5	-3.7	-3.3	-1.6
Central Areas	(167)	-4.6	1.9	-1.7	-4.4	-4.1	-3.6	-6.1	-6.5	-5.0	-6.4
Peripheral Areas	(125)	-3.1	0.0	2.4	-3.3	-3.6	1.4	-5.0	-4.0	-6.0	1.3
Suburban Areas	(225)	-1.3	-2.8	0.4	-1.3	-0.7	-3.0	-1.6	-1.7	-2.0	0.5
Number of SC		517	15	30	176	53	39	125	27	14	38

(notes)

■Region
Hokkaido ：　Hokkaido　
Tohoku ：　Aomori, Iwate, Miyagi, Akita, Yamagata and Fukushima Prefecture　
Kanto ：　Ibaraki, Tochigi, Gumma,Saitama and Chiba Prefecture, Tokyo metropolis, Kanagawa and Yamanashi Prefecture
Chubu ：　Nagano, Gifu, Shizuoka, Aichi and Mie Prefecture
Hokuriku ：　Niigata, Toyama, Ishikawa and Fukui Prefecture
Kinki ：　Shiga, Kyoto, Osaka, Hyogo, Nara and Wakayama Prefecture
Chugoku ：　Tottori, Shimane, Okayama, Hiroshima and Yamaguchi Prefecture
Shikoku ：　Tokushima, Kagawa, Ehime and Kochi Prefecture
Kyusyu･Okinawa ：　Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima and Okinawa Prefecture

Reference:
Contact below for any inquires in respect of the Survey.
Mr. Kotaro Zenpo of the Research Department
e‐mail address: zenpoh@jcsc.or.jp

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