社団法人 日本ショッピングセンター協会

Overview

The total sales figure for this March realized by existing shopping centers (SC) remained 4.4% lower than the figure for the corresponding month of the previous year, thereby remaining negative for a nineteenth consecutive month, with the negative margin expanding 1.9 points over the previous month.
In a reversal of the previous month's situation, March saw its negative margin grow in comparison with the same month last year. Although there were some reports of a last-minute rise in demand for home appliances, triggered by the Eco-point system, and a newly emerging taste for more expensive quality goods, this failed to raise total SC sales, as factors such as this March counting one holiday less than last year, dull sales of spring clothing due to unseasonable temperatures in the latter half of the month, and a persistently low per-customer expenditure stemming from low consumer demand and regardless of growing customer numbers, continued to cast a shadow. Conditions proved especially severe among anchor tenants (GMS), who suffered a massive drop in sales. Although improving corporate profits, recovery of the stock market, a rosier employment situation, in addition to positive results expected from political measures such as the introduction of an Eco-Point System for environmentally friendly housing and a Child Allowance System to be started in June, provide some grounds for optimism, fluctuations of the negative sales margin haven been conspicuous over the last months (December 2009 up to this month), indicating that more time might be required to restore confidence to the mind of the consumer.

Analysis based on sales results of SC by location, reveals that SC sales in peripheral and suburban areas declined further against previous month, with 0.8 points and 3.8 points respectively.
Analysis based on SC sales results by region, reveals that figures were relatively favorable in Hokkaido (-2.8%), Kanto (-3.4%) and Tohoku (-3.6%) where central areas of Hokkaido maintained their positive figure (1.0%) and peripheral regions of Tohoku turned positive (1.1%). However, whereas six regions managed to score positive sales figures last month, only two remained positive this month.
Analysis based on results of cities designated by government ordinance reveals the smallest negative sales margin in Sapporo (-1.4%), followed by Yokohama (-1.5%) and theTokyo wards (-2.5%), whereas sales results in Nagoya continued at their low level (-8.6%).

Notes

＊This survey has been compiled from information obtained after sampling 1,000 SC according to location and size from among 2,877 SC - the total number of SC at the end of December 2008.
＊This survey is based on the 546 SC samples obtained, the sample retrieval rate being 54.6%.
＊The JCSC General Meeting of May 21, 2009 issued an announcement stating that the official total number of SC as of the end of December 2008 had been corrected to 2,980 on the basis of newly adapted SC standards. However, (estimated) total sales of SC for March are based on former standards and have been computed based on the total number of 2,936 SC in existence at the end of February 2010.

Change of Total Sales of Shopping Centers, Depart-ment Stores and Chain Stores compared with previous year

Term/Year/month (Number of SC)			S　　　　　C			Department Stores	Chain Stores
			Previously Established SC
			Total of SC	Tenants	Anchor Tenants
Year	2000	(185)	-3.4	-3.1	-3.7	-2.2	-5.1
	2001	(255)	-2.2	-1.4	-3.3	-0.4	-5.2
	2002	(328)	-2.1	-2.1	-2.1	-2.3	-2.1
	2003	(462)	-1.6	-0.8	-2.4	-2.8	-3.2
	2004	(522)	-1.7	-0.9	-2.9	-2.8	-3.5
	2005	(550)	0.3	1.5	-1.9	-0.2	-2.6
	2006	(523)	0.3	0.9	-0.7	-0.7	-2.7
	2007	(515)	-0.0	0.3	-0.6	-0.5	-1.4
	2008	(553)	-1.5	-1.1	-2.3	-4.3	-0.7
	2009	(507)	-6.8	-6.5	-7.4	-10.1	-4.3
Month 2009	Jan.	(567)	-4.4	-3.6	-6.2	-9.1	-2.7
	Feb.	(570)	-7.5	-6.5	-9.4	-11.5	-5.4
	Mar.	(573)	-8.3	-7.6	-9.6	-13.1	-4.0
	Apr.	(567)	-5.6	-5.1	-6.8	-11.3	-3.7
	May.	(573)	-5.6	-5.2	-6.5	-12.3	-2.0
	jun.	(562)	-6.6	-6.4	-6.9	-8.8	-4.4
	Jul.	(581)	-8.5	-8.3	-9.0	-11.7	-4.8
	Aug.	(538)	-8.3	-8.3	-8.3	-8.8	-3.4
	Sep.	(545)	-4.7	-3.8	-6.6	-7.6	-2.4
	Oct.	(524)	-7.6	-7.3	-8.3	-10.5	-5.2
	Nov.	(542)	-8.7	-7.7	-10.8	-11.8	-8.0
	Dec.	(557)	-3.4	-3.3	-3.5	-5.0	-5.0
Month 2010	Jan.	(557)	-5.3	-4.5	-7.1	-5.7	-4.9
	Feb.	(541)	-2.5	-2.1	-3.2	-5.4	-2.4
	Mar.	(546)	-4.4	-3.9	-5.6	-3.5	-6.6
Source			Japan Council of Shopping Centers			Japan Department Stores Association	Japan Chain Stores Association

 

Rate of Expansion in Sales of SC by Location and Type of Constituent member of SC

Constituent member of SC Location (Number of SC)			Total	Tenants	Anchor Tenants
Total		(546)	-4.4	-3.9	-5.6
Central Areas	Large Cities	(76)	-4.9	-4.9	-6.0
	Medium Cities	(79)	-4.0	-4.0	-4.2
	Small Cities	(29)	-5.4	-4.1	-7.1
	Sub Total	(184)	-4.6	-4.6	-4.9
Peripheral Areas		(131)	-3.4	-2.2	-6.0
Suburban Areas		(231)	-4.7	-3.9	-5.7

(notes)

■Size of City
Large Cities ： Cities designated by government ordinance (Sapporo, Sendai, Chiba, Tokyo metropolis, Kawasaki, Yokohama, Nagoya, Kyoto, Osaka, Kobe, Hiroshima, Fukuoka, Kitakyushu)
Medium Cities ：Cities that have a population of more than 150,000, excluding above‐mentioned cities
Small Cities ：Cities that have a population of under 150,000

■Location （Divided by administrative district, but the explanation for area is tentative.）
Central Areas ：Central cities that are accumulated by commercial function of cities, towns, villages concerned
Peripheral Areas ：Areas that are around central areas and city function of commerce, administration, business, etc. exist moderately
Suburban Areas ：Areas that are in the suburbs and residential areas, farmlands, etc. are spread out

 

Rate of Expansion in Sales of SC by Location and Region

Region Location (Number of SC)		Total	Hokkaido	Tohoku	Kanto	Chubu	Hokuriku	kinki	Chugoku	Shikoku	Kyusyu・ Okinawa
Total	(546)	-4.4	-2.0	-3.6	-3.4	-6.3	-6.0	-5.0	-7.3	-5.9	-4.6
Central Areas	(184)	-4.6	1.0	-3.3	-3.4	-8.4	-7.0	-6.4	-6.5	-3.9	-7.0
Peripheral Areas	(131)	-3.4	-4.6	1.1	-3.1	-6.9	-1.9	-3.8	-4.2	-10.5	-1.9
Suburban Areas	(231)	-4.7	-6.4	-4.6	-3.6	-5.1	-6.7	-4.7	-8.3	-6.4	-3.7
Number of SC		546	17	31	187	54	42	124	30	15	46

(notes)

■Region
Hokkaido ：　Hokkaido　
Tohoku ：　Aomori, Iwate, Miyagi, Akita, Yamagata and Fukushima Prefecture　
Kanto ：　Ibaraki, Tochigi, Gumma,Saitama and Chiba Prefecture, Tokyo metropolis, Kanagawa and Yamanashi Prefecture
Chubu ：　Nagano, Gifu, Shizuoka, Aichi and Mie Prefecture
Hokuriku ：　Niigata, Toyama, Ishikawa and Fukui Prefecture
Kinki ：　Shiga, Kyoto, Osaka, Hyogo, Nara and Wakayama Prefecture
Chugoku ：　Tottori, Shimane, Okayama, Hiroshima and Yamaguchi Prefecture
Shikoku ：　Tokushima, Kagawa, Ehime and Kochi Prefecture
Kyusyu･Okinawa ：　Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima and Okinawa Prefecture

Reference:
Contact below for any inquires in respect of the Survey.
Mr. Kotaro Zenpo of the Research Department
e‐mail address: zenpoh@jcsc.or.jp

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