社団法人 日本ショッピングセンター協会

Overview

The total sales figure for last December realized by existing shopping centers (SC) remained 3.4% lower than the figure for the corresponding month of the previous year, thereby remaining negative for a sixteenth consecutive month, although showing a 5.3 point improvement over the previous month.

In an atmosphere of prolonged low consumer demand, sales remained dull due to a number of reasons but mainly because of a lower per-customer expenditure resulting from a preference for low-priced goods, and frugal shopping patterns. However, loss margins showed signs of improvement over the previous month. Many SC enjoyed the effect of their sales promotion measures such as earlier bargain sales, and were moreover helped by better than expected sales of heavy winter clothing stimulated by dropping temperatures around the middle of the month. Sales of foodstuffs and alcohol experienced a boost from the trend to cook at home while Christmas and New Year sales lent support to reports that customers were finding their way back to the store.
Although earlier bargain sales proved beneficial to sales results this month, future developments remain unclear amidst an emerging tendency among customers to habitually rely on bargain sales.

Notes

＊This survey has been compiled from information obtained after sampling 1,000 SC according to location and size from among 2,877 SC - the total number of SC at the end of December 2008.
＊This survey is based on the 557 SC samples obtained, the sample retrieval rate being 55.7%.
＊The JCSC General Meeting of May 21, 2009 issued an announcement stating that the official total number of SC as of the end of December 2008 had been corrected to 2,980 on the basis of newly adapted SC standards. However, (estimated) total sales of SC for December are based on former standards and have been computed based on the total number of 2,931 SC in existence at the end of November 2009.

Change of Total Sales of Shopping Centers, Depart-ment Stores and Chain Stores compared with previous year

Term/Year/month (Number of SC)			S　　　　　C			Department Stores	Chain Stores
			Previously Established SC
			Total of SC	Tenants	Anchor Tenants
Year	2000	(185)	-3.4	-3.1	-3.7	-2.2	-5.1
	2001	(255)	-2.2	-1.4	-3.3	-0.4	-5.2
	2002	(328)	-2.1	-2.1	-2.1	-2.3	-2.1
	2003	(462)	-1.6	-0.8	-2.4	-2.8	-3.2
	2004	(522)	-1.7	-0.9	-2.9	-2.8	-3.5
	2005	(550)	0.3	1.5	-1.9	-0.2	-2.6
	2006	(523)	0.3	0.9	-0.7	-0.7	-2.7
	2007	(515)	-0.0	0.3	-0.6	-0.5	-1.4
	2008	(553)	-1.5	-1.1	-2.3	-4.3	-0.7
2009	Jan.～Mar.	(533)	-6.7	-6.0	-8.3	-11.2	-4.0
	Apr.～Jun.	(538)	-6.0	-5.7	-6.8	-10.8	-3.4
	Jul.～Sep.	(505)	-7.7	-7.6	-8.0	-9.7	-3.6
Month 2008	Jan.	(592)	0.0	0.3	-0.5	-2.1	-1.7
	Feb.	(585)	0.8	0.4	1.4	0.9	1.9
	Mar.	(587)	2.3	2.6	1.6	-1.2	1.4
	Apr.	(575)	-2.5	-3.0	-1.5	-3.4	-0.8
	May.	(581)	-2.3	-2.1	-2.6	-2.7	-1.1
	Jun.	(592)	-2.9	-2.7	-3.1	-7.6	-0.9
	Jul.	(585)	0.3	0.2	0.5	-2.5	0.9
	Aug.	(572)	0.3	1.5	-2.1	-3.1	-1.0
	Sep.	(580)	-1.9	-0.8	-4.2	-4.7	-2.2
	Oct.	(582)	-3.0	-1.7	-5.6	-6.8	-1.6
	Nov.	(571)	-1.3	-0.6	-2.9	-6.4	0.6
	Dec.	(580)	-5.4	-4.7	-6.7	-9.4	-2.8
Month 2009	Jan.	(567)	-4.4	-3.6	-6.2	-9.1	-2.7
	Feb.	(570)	-7.5	-6.5	-9.4	-11.5	-5.4
	Mar.	(573)	-8.3	-7.6	-9.6	-13.1	-4.0
	Apr.	(567)	-5.6	-5.1	-6.8	-11.3	-3.7
	May.	(573)	-5.6	-5.2	-6.5	-12.3	-2.0
	jun.	(562)	-6.6	-6.4	-6.9	-8.8	-4.4
	Jul.	(581)	-8.5	-8.3	-9.0	-11.7	-4.8
	Aug.	(538)	-8.3	-8.3	-8.3	-8.8	-3.4
	Sep.	(545)	-4.7	-3.8	-6.6	-7.6	-2.4
	Oct.	(524)	-7.6	-7.3	-8.3	-10.5	-5.2
	Nov.	(542)	-8.7	-7.7	-10.8	-11.8	-8.0
	Dec.	(557)	-3.4	-3.3	-3.5	-5.0	-5.0
Source			Japan Council of Shopping Centers			Japan Department Stores Association	Japan Chain Stores Association

 

Rate of Expansion in Sales of SC by Location and Type of Constituent member of SC

Constituent member of SC Location (Number of SC)			Total	Tenants	Anchor Tenants
Total		(557)	-3.4	-3.3	-3.5
Central Areas	Large Cities	(75)	-5.1	-5.1	-7.7
	Medium Cities	(83)	-5.6	-5	-6.8
	Small Cities	(32)	-7.2	-5	-9.6
	Sub Total	(190)	-5.5	-5.0	-7.4
Peripheral Areas		(136)	-2.8	-3.3	-1.9
Suburban Areas		(231)	-1.9	-1.1	-2.7

【comment】
Analysis based on sales results of SC by location, reveals that sales in central areas were -5.5%; those of anchor tenants in small cities standing out with a -9.6% decline. However, SC sales in suburban areas booked a -1.9% result which translates into a 5.9 point improvement over the previous month. Bargain sales by some major developers held simultaneously throughout the country at the middle of the month are cited as the main factor behind this result.

(notes)

■Size of City
Large Cities ： Cities designated by government ordinance (Sapporo, Sendai, Chiba, Tokyo metropolis, Kawasaki, Yokohama, Nagoya, Kyoto, Osaka, Kobe, Hiroshima, Fukuoka, Kitakyushu)
Medium Cities ：Cities that have a population of more than 150,000, excluding above‐mentioned cities
Small Cities ：Cities that have a population of under 150,000

■Location （Divided by administrative district, but the explanation for area is tentative.）
Central Areas ：Central cities that are accumulated by commercial function of cities, towns, villages concerned
Peripheral Areas ：Areas that are around central areas and city function of commerce, administration, business, etc. exist moderately
Suburban Areas ：Areas that are in the suburbs and residential areas, farmlands, etc. are spread out

 

Rate of Expansion in Sales of SC by Location and Region

Region Location (Number of SC)		Total	Hokkaido	Tohoku	Kanto	Chubu	Hokuriku	kinki	Chugoku	Shikoku	Kyusyu・ Okinawa
Total	(557)	-3.4	-0.8	-4.0	-3.3	-4.6	-5.1	-3.1	-4.9	-1.7	-3.0
Central Areas	(190)	-5.5	0.6	-6.2	-4.6	-9.2	-10.5	-6.5	-8.6	-3.4	-5.9
Peripheral Areas	(136)	-2.8	-0.5	-2.2	-2.6	-4.2	-5.3	-2.8	-6.2	-2.0	-3.5
Suburban Areas	(231)	-1.9	-6.3	-3.1	-2.1	-2.1	-3.7	-1.3	-1.9	-0.3	0.1
Number of SC		557	16	31	199	55	42	126	28	16	44

【comment】
Analysis based on sales results of SC by region, reveals that sales in the Hokuriku (-5.1%), Chugoku (-4.9%) and Chubu (-4.6%) regions decreased remarkably. Especially sales in central areas of the Hokuriku regions booked a severe double- digit decrease with -10.5%. However sales in central areas of the Hokkaido (0.6%) region and suburban areas of the Kyushu・Okinawa region (0.1%) resulted in positive figures.
Analysis based on results of cities designated by government ordinance, reveals that SC sales in Nagoya city continued to decrease, showing a worst of -8.6% with a remarkable unfavorable result for tenants (-10.2%). Second came Hiroshima city with the same negative (-7.6%) result as the previous month.
Sales in regions outside cities designated by government ordinance decreased by 1.7% in the Shikoku region and 2.1% in the Kyushu・Okinawa region, where tenant sales managed a positive result with 0.6% but anchor tenants suffered a -6.1% decrease.

(notes)

■Region
Hokkaido ：　Hokkaido　
Tohoku ：　Aomori, Iwate, Miyagi, Akita, Yamagata and Fukushima Prefecture　
Kanto ：　Ibaraki, Tochigi, Gumma,Saitama and Chiba Prefecture, Tokyo metropolis, Kanagawa and Yamanashi Prefecture
Chubu ：　Nagano, Gifu, Shizuoka, Aichi and Mie Prefecture
Hokuriku ：　Niigata, Toyama, Ishikawa and Fukui Prefecture
Kinki ：　Shiga, Kyoto, Osaka, Hyogo, Nara and Wakayama Prefecture
Chugoku ：　Tottori, Shimane, Okayama, Hiroshima and Yamaguchi Prefecture
Shikoku ：　Tokushima, Kagawa, Ehime and Kochi Prefecture
Kyusyu･Okinawa ：　Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima and Okinawa Prefecture

Reference:
Contact below for any inquires in respect of the Survey.
Mr. Kotaro Zenpo of the Research Department
e‐mail address: zenpoh@jcsc.or.jp

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