社団法人 日本ショッピングセンター協会


  Report on the Monthly Sales Statistical Survey of Shopping Centers
  September 2009

Sales SC Down 4.7% This September
Estimated Total SC Sales Figure Totals 2,111.7 Billion Yen
(Down 2.1% Compared with Same Month Last Year)

Overview

The total sales figure for this September realized by existing shopping centers (SC) fell by 4.7% against that for the corresponding month of the previous year, thereby remaining negative for a thirteenth consecutive month although the extent of the sales decline was dramatically reduced compared with previous month.

Economic prospects remained murky as before against a background of plummeting SC customer numbers and per-customer sales, shrinking numbers of items purchased per customer, and especially against the dark mood looming over the foodstuffs department of anchor tenants. In addition, developers in some regions reported sharp sales decreases due to severe competition. Sluggish domestic demand remains a cause for concern after the “Lehman shock” last fall.

However, the scale of the SC sales decline was kept within limits as a result of the fine weather during the “Silver Week” (a succession of holidays from 19 to 23 September) which brought out customers in large numbers, the fact that this September counted one holiday more than last year, relatively good sales of service-related tenants, in addition to aggressive sales promotion featuring strategies such as double points on bonus cards and 10% discounts at some SC.

Notes

*This survey has been compiled from information obtained after sampling 1,000 SC according to location and size from among 2,877SC - the total number of SC at the end of December 2008.
*This survey is based on the 545 SC samples obtained, the sample retrieval rate being 54.5%.
*The JCSC General Meeting of May 21, 2009 issued an announcement stating that the official total number of SC as of the end of December 2008 had been corrected to 2,980 on the basis of newly adapted SC standards. However,(estimated) total sales of SC for September are based on former standards and have been computed based on the total number of 2,903 SC in existence at the end of August 2009.


Change of Total Sales of Shopping Centers, Depart-ment Stores and Chain Stores compared with previous year

Term/Year/month (Number of SC)
S     C
Department
Stores
Chain Stores
Previously Established SC
Total of SC Tenants Anchor
Tenants
Year 2000 (185)
-3.4
-3.1
-3.7
-2.2
-5.1
2001 (255)
-2.2
-1.4
-3.3
-0.4
-5.2
2002 (328)
-2.1
-2.1
-2.1
-2.3
-2.1
2003 (462)
-1.6
-0.8
-2.4
-2.8
-3.2
2004 (522)
-1.7
-0.9
-2.9
-2.8
-3.5
2005 (550)
0.3
1.5
-1.9
-0.2
-2.6
2006 (523)
0.3
0.9
-0.7
-0.7
-2.7
2007 (515)
-0.0
0.3
-0.6
-0.5
-1.4
2008 (553)
-1.5
-1.1
-2.3
-4.3
-0.7
2009 Jan.~Mar. (533)
-6.7
-6.0
-8.3
-11.2
-4.0
Apr.~Jun. (538)
-6.0
-5.7
-6.8
-10.8
-3.4
Month 2008  Jan. (592)
0.0
0.3
-0.5
-2.1
-1.7
 Feb. (585)
0.8
0.4
1.4
0.9
1.9
 Mar. (587)
2.3
2.6
1.6
-1.2
1.4
 Apr. (575)
-2.5
-3.0
-1.5
-3.4
-0.8
 May. (581)
-2.3
-2.1
-2.6
-2.7
-1.1
 Jun. (592)
-2.9
-2.7
-3.1
-7.6
-0.9
 Jul. (585)
0.3
0.2
0.5
-2.5
0.9
 Aug. (572)
0.3
1.5
-2.1
-3.1
-1.0
 Sep. (580)
-1.9
-0.8
-4.2
-4.7
-2.2
 Oct. (582)
-3.0
-1.7
-5.6
-6.8
-1.6
 Nov. (571)
-1.3
-0.6
-2.9
-6.4
0.6
 Dec. (580)
-5.4
-4.7
-6.7
-9.4
-2.8
Month 2009  Jan. (567)
-4.4
-3.6
-6.2
-9.1
-2.7
 Feb. (570)
-7.5
-6.5
-9.4
-11.5
-5.4
 Mar. (573)
-8.3
-7.6
-9.6
-13.1
-4.0
 Apr. (567)
-5.6
-5.1
-6.8
-11.3
-3.7
 May. (573)
-5.6
-5.2
-6.5
-12.3
-2.0
 jun. (562)
-6.6
-6.4
-6.9
-8.8
-4.4
 Jul. (581)
-8.5
-8.3
-9.0
-11.7
-4.8
 Aug. (538)
-8.3
-8.3
-8.3
-8.8
-3.4
 Sep. (545)
-4.7
-3.8
-6.6
-7.6
-2.4
Source Japan Council of Shopping Centers Japan
Department
Stores
Association
Japan Chain Stores Association

 

Rate of Expansion in Sales of SC by Location and Type of Constituent member of SC

Constituent member of SC

Location (Number of SC)
Total Tenants Anchor Tenants
Total (545)
-4.7
-3.8
-6.6
Central Areas Large Cities (73)
-4.3
-4.3
-4.9
Medium Cities (81)
-4.2
-2.4
-8.5
Small Cities (31)
-3.8
-2.1
-6.7
Sub Total (185)
-4.2
-3.6
-7.8
Peripheral Areas (134)
-3.6
-2.3
-6.1
Suburban Areas (226)
-5.7
-5.1
-6.4

【comment】
Analysis based on results in sales of SC by location and region reveals that sales in suburban areas were -5.7% , a decline larger than that in central areas (-4.2%) and peripheral areas (-3.6%).
Especially sales in suburban areas of the Tohoku region dropped remarkably with -10.1 due to sluggish sales of anchor tenants.

(notes)

■Size of City
Large Cities : Cities designated by government ordinance (Sapporo, Sendai, Chiba, Tokyo metropolis, Kawasaki, Yokohama, Nagoya, Kyoto, Osaka, Kobe, Hiroshima, Fukuoka, Kitakyushu)
Medium Cities :Cities that have a population of more than 150,000, excluding above‐mentioned cities
Small Cities :Cities that have a population of under 150,000

■Location (Divided by administrative district, but the explanation for area is tentative.)
Central Areas :Central cities that are accumulated by commercial function of cities, towns, villages concerned
Peripheral Areas :Areas that are around central areas and city function of commerce, administration, business, etc. exist moderately
Suburban Areas :Areas that are in the suburbs and residential areas, farmlands, etc. are spread out

 

Rate of Expansion in Sales of SC by Location and Region

Region
Location
(Number of SC)
Total Hokkaido Tohoku Kanto Chubu Hokuriku kinki Chugoku Shikoku Kyusyu・
Okinawa
Total (545)
-4.7
-2.4
-6.5
-3.5
-6.5
-5.5
-6.5
-3.7
-4.8
-4.1
Central Areas (185)
-4.2
-2.8
-1.5
-2.8
-5.7
-6.2
-8.2
-3.8
-3.2
-3.4
Peripheral Areas (134)
-3.6
-2.4
0.1
-1.1
-10
-4.4
-8.2
-5.2
-6.1
-4.1
Suburban Areas (226)
-5.7
-0.9
-10.1
-6.1
-6.3
-5.7
-4.6
-3.5
-5.6
-4.6
Number of SC
545
16
28
188
57
46
120
30
16
44

【comment】
Analysis based on results of cities designated by government ordinance reveals that the SC sales in Chiba city (10.7%) and Kawasaki city (5.9%) turned positive. These sales increases were generated by SC renewals.
Sales decline in Sendai city (-0.1) and Sapporo city (-1.7%) showed signs of slowing and was smaller than previous month. On the other hand, sales decline in regions outside cities designated by government ordinance proved larger as demonstrated in the Hokkaido region (-11.7%) and Tohoku region (-8.0%). Main causes were dull sales of autumn goods and lower customer spending at restaurants.

(notes)

■Region
Hokkaido : Hokkaido 
Tohoku : Aomori, Iwate, Miyagi, Akita, Yamagata and Fukushima Prefecture 
Kanto : Ibaraki, Tochigi, Gumma,Saitama and Chiba Prefecture, Tokyo metropolis, Kanagawa and Yamanashi Prefecture
Chubu : Nagano, Gifu, Shizuoka, Aichi and Mie Prefecture
Hokuriku : Niigata, Toyama, Ishikawa and Fukui Prefecture
Kinki : Shiga, Kyoto, Osaka, Hyogo, Nara and Wakayama Prefecture
Chugoku : Tottori, Shimane, Okayama, Hiroshima and Yamaguchi Prefecture
Shikoku : Tokushima, Kagawa, Ehime and Kochi Prefecture
Kyusyu・Okinawa : Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima and Okinawa Prefecture

Reference:
Contact below for any inquires in respect of the Survey.
Mr. Kotaro Zenpo of the Research Department
e‐mail address: zenpoh@jcsc.or.jp

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