Sales Shopping Centers Down 6.8% from Previous Year
Estimated Annual SC Sales Totals 26,896.1 Billion Yen in 2009
(Down 1.3% from Previous Year)
Total annual sales of existing shopping centers (SC) for 2009 fell by 6.8% against the previous year, thereby remaining negative for a third consecutive year. Sales reached their lowest level since 2000, the year this survey was initiated, and total sales fell back to the 26 trillion yen level for the first time in three years.
This result brought into sharp perspective a tendency toward negative consumer attitudes, reflected throughout the year in a preference for small purchases and low-priced goods, and resulting from various factors which are clouding the economic outlook, such as the worsening employment situation and loss of income brought on by the financial crisis of fall 2008.
＊This survey has been compiled from information obtained after sampling 1,000 SC according to location and size from among 2,877 SC - the total number of SC at the end of December 2008.
＊This survey is based on the 507 SC samples obtained, the sample retrieval rate being 50.7%.
＊The JCSC General Meeting of May 21, 2009 issued an announcement stating that the official total number of SC as of the end of December 2008 had been corrected to 2,980 on the basis of newly adapted SC standards. However, (estimated) total sales of SC for 2009 are based on former standards and have been computed based on the total number of 2,934 SC in existence at the end of December 2009.
Term/Year/month (Number of SC) |
S C |
Department Stores |
Chain Stores | ||||
|---|---|---|---|---|---|---|---|
| Previously Established SC | |||||||
| Total of SC | Tenants | Anchor Tenants |
|||||
| Year | 2000 | (185) | -3.4 |
-3.1 |
-3.7 |
-2.2 |
-5.1 |
| 2001 | (255) | -2.2 |
-1.4 |
-3.3 |
-0.4 |
-5.2 |
|
| 2002 | (328) | -2.1 |
-2.1 |
-2.1 |
-2.3 |
-2.1 |
|
| 2003 | (462) | -1.6 |
-0.8 |
-2.4 |
-2.8 |
-3.2 |
|
| 2004 | (522) | -1.7 |
-0.9 |
-2.9 |
-2.8 |
-3.5 |
|
| 2005 | (550) | 0.3 |
1.5 |
-1.9 |
-0.2 |
-2.6 |
|
| 2006 | (523) | 0.3 |
0.9 |
-0.7 |
-0.7 |
-2.7 |
|
| 2007 | (515) | -0.0 |
0.3 |
-0.6 |
-0.5 |
-1.4 |
|
| 2008 | (553) | -1.5 |
-1.1 |
-2.3 |
-4.3 |
-0.7 |
|
| 2009 | (507) | -6.8 |
-6.5 |
-7.4 |
-10.1 |
-4.3 |
|
| 2009 | Jan.～Mar. | (533) | -6.7 |
-6.0 |
-8.3 |
-11.2 |
-4.0 |
| Apr.～Jun. | (538) | -6.0 |
-5.7 |
-6.8 |
-10.8 |
-3.4 |
|
| Jul.～Sep. | (505) | -7.7 |
-7.6 |
-8.0 |
-9.7 |
-3.6 |
|
| Oct.～Dec. | (546) | -8.0 |
-5.8 |
-5.1 |
-6.0 |
||
| Month 2008 | Jan. | (592) | 0.0 |
0.3 |
-0.5 |
-2.1 |
-1.7 |
| Feb. | (585) | 0.8 |
0.4 |
1.4 |
0.9 |
1.9 |
|
| Mar. | (587) | 2.3 |
2.6 |
1.6 |
-1.2 |
1.4 |
|
| Apr. | (575) | -2.5 |
-3.0 |
-1.5 |
-3.4 |
-0.8 |
|
| May. | (581) | -2.3 |
-2.1 |
-2.6 |
-2.7 |
-1.1 |
|
| Jun. | (592) | -2.9 |
-2.7 |
-3.1 |
-7.6 |
-0.9 |
|
| Jul. | (585) | 0.3 |
0.2 |
0.5 |
-2.5 |
0.9 |
|
| Aug. | (572) | 0.3 |
1.5 |
-2.1 |
-3.1 |
-1.0 |
|
| Sep. | (580) | -1.9 |
-0.8 |
-4.2 |
-4.7 |
-2.2 |
|
| Oct. | (582) | -3.0 |
-1.7 |
-5.6 |
-6.8 |
-1.6 |
|
| Nov. | (571) | -1.3 |
-0.6 |
-2.9 |
-6.4 |
0.6 |
|
| Dec. | (580) | -5.4 |
-4.7 |
-6.7 |
-9.4 |
-2.8 |
|
| Month 2009 | Jan. | (567) | -4.4 |
-3.6 |
-6.2 |
-9.1 |
-2.7 |
| Feb. | (570) | -7.5 |
-6.5 |
-9.4 |
-11.5 |
-5.4 |
|
| Mar. | (573) | -8.3 |
-7.6 |
-9.6 |
-13.1 |
-4.0 |
|
| Apr. | (567) | -5.6 |
-5.1 |
-6.8 |
-11.3 |
-3.7 |
|
| May. | (573) | -5.6 |
-5.2 |
-6.5 |
-12.3 |
-2.0 |
|
| jun. | (562) | -6.6 |
-6.4 |
-6.9 |
-8.8 |
-4.4 |
|
| Jul. | (581) | -8.5 |
-8.3 |
-9.0 |
-11.7 |
-4.8 |
|
| Aug. | (538) | -8.3 |
-8.3 |
-8.3 |
-8.8 |
-3.4 |
|
| Sep. | (545) | -4.7 |
-3.8 |
-6.6 |
-7.6 |
-2.4 |
|
| Oct. | (524) | -7.6 |
-7.3 |
-8.3 |
-10.5 |
-5.2 |
|
| Nov. | (542) | -8.7 |
-7.7 |
-10.8 |
-11.8 |
-8.0 |
|
| Dec. | (557) | -3.4 |
-3.3 |
-3.5 |
-5.0 |
-5.0 |
|
| Source | Japan Council of Shopping Centers | Japan Department Stores Association |
Japan Chain Stores Association | ||||
【comment】
Sales of clothing items remained slow, exemplified by dull sales of heavy winter clothing, due to the unseasonably warm January and February months, and also of spring clothing, caused by considerable temperature fluctuations in March.
Although some positive factors were observed in April-May such as highway toll rate reductions, lump-sum cash handouts and a larger number of Saturdays, Sundays and holidays for these months against the previous year, these proved insufficient to inspire the consumer or boost the economy as a whole, resulting in continuing low consumption levels amidst a growing consumer concern about safeguarding livelihoods, bred by a worsening employment situation and income decrease.
June saw some SC reporting better sales results as summer bargain sales were held earlier in the season.
From the beginning of July, reports pointing the finger at the increasing number of vacancies created by lease terminations as the main cause behind sluggish sales become conspicuous.
Although the 'Silver Week' in September favored SC sales with positive results, from October on, a gloom started settling over the foodstuffs department that had so far done relatively well, and both customer numbers and per-customer purchases declined. At this point came the government declaration that the Japanese economy was in deflation while November sales decreased by 8.7% and so reached their lowest level since the first publication of this survey. December sales succeeded in pulling this level back up to a -3.4% figure, as winter bargain sales had been shifted forward to this month.
Constituent member of SC Location (Number of SC) |
Total | Tenants | Anchor Tenants | ||
|---|---|---|---|---|---|
| Total | (507) | -6.8 |
-6.5 |
-7.4 |
|
| Central Areas | Large Cities | (72) | -7.1 |
-7.1 |
-5.3 |
| Medium Cities | (76) | -7.4 |
-6.1 |
-9.7 |
|
| Small Cities | (25) | -8.6 |
-7.8 |
-9.6 |
|
| Sub Total | (173) | -7.3 |
-6.8 |
-9.5 |
|
| Peripheral Areas | (125) | -6.6 |
-6.0 |
-7.6 |
|
| Suburban Areas | (209) | -6.4 |
-6.2 |
-6.7 |
|
【comment】
Analysis based on sales results of SC by location, reveals that sales in central areas were -7.3%, anchor tenants in particular suffering heavily with a -9.5% decline.
SC sales in both peripheral and suburban areas did better than those in central areas by booking decreases of respectively -6.6% and -6.4%.
(notes)
■Size of City
Large Cities ： Cities designated by government ordinance (Sapporo, Sendai, Chiba, Tokyo metropolis, Kawasaki, Yokohama, Nagoya, Kyoto, Osaka, Kobe, Hiroshima, Fukuoka, Kitakyushu)
Medium Cities ：Cities that have a population of more than 150,000, excluding above‐mentioned cities
Small Cities ：Cities that have a population of under 150,000
■Location （Divided by administrative district
Central Areas ：Central cities that are accumulated by commercial function of cities, towns, villages concerned
Peripheral Areas ：Areas that are around central areas and city function of commerce, administration, business, etc. exist moderately
Suburban Areas ：Areas that are in the suburbs and residential areas, farmlands, etc. are spread out
Region Location (Number of SC) |
Total | Hokkaido | Tohoku | Kanto | Chubu | Hokuriku | kinki | Chugoku | Shikoku | Kyusyu・ Okinawa |
|
|---|---|---|---|---|---|---|---|---|---|---|---|
| Total | (507) | -6.8 |
-4.0 |
-5.1 |
-6.7 |
-8.6 |
-7.2 |
-7.6 |
-6.8 |
-6.4 |
-4.1 |
| Central Areas | (173) | -7.3 |
-3.6 |
-4.5 |
-7.1 |
-8.1 |
-9.2 |
-9.4 |
-7.5 |
-7.2 |
-5.1 |
| Peripheral Areas | (125) | -6.6 |
-4.2 |
-6.7 |
-6.1 |
-8.6 |
-6.4 |
-8.3 |
-4.5 |
-9.4 |
-4.4 |
| Suburban Areas | (209) | -6.4 |
-4.9 |
-5.1 |
-6.8 |
-8.9 |
-7.0 |
-6.0 |
-6.5 |
-5.2 |
-2.9 |
| Number of SC | 507 |
14 |
27 |
183 |
49 |
38 |
115 |
25 |
14 |
42 |
|
【comment】
Analysis based on sales results of SC by region, reveals that sales in the Chubu (-8.6%) and Kinki (-7.6%) were dull with those in central areas of the Kinki region showing a remarkable drop of -9.4%. However, sales in the Kyushu-Okinawa region were favorable with -4.1%.
Analysis based on results of cities designated by government ordinance, reveals that SC sales in Nagoya city were negative with - 8.8%, showing a remarkably unfavorable result for tenants (-9.2%). Next came Osaka city with a decrease of -8.6%. Kita-Kyushu city booked -4.0, Fukuoka city -4.1% and the Kyushu-Okinawa region -4.1% with a favorable result for tenants with -2.8%.
Although sales results for the SC industry as a whole were the worst ever, those of SC in suburban areas proved relatively good. Urban-type SC with a tendency to carry relatively high-priced and luxury goods fell victim to a more frugal consumer attitude aiming at lower price-range goods and experienced a decline in sales, whereas suburban-type SC showed some signs of recovery as they were better equipped to cope with changing consumer needs, tending to carry foodstuffs and daily-life necessaries and to attract tenants with a low-priced goods selection.
(notes)
■Region
Hokkaido ： Hokkaido
Tohoku ： Aomori, Iwate, Miyagi, Akita, Yamagata and Fukushima Prefecture
Kanto ： Ibaraki, Tochigi, Gumma,Saitama and Chiba Prefecture, Tokyo metropolis, Kanagawa and Yamanashi Prefecture
Chubu ： Nagano, Gifu, Shizuoka, Aichi and Mie Prefecture
Hokuriku ： Niigata, Toyama, Ishikawa and Fukui Prefecture
Kinki ： Shiga, Kyoto, Osaka, Hyogo, Nara and Wakayama Prefecture
Chugoku ： Tottori, Shimane, Okayama, Hiroshima and Yamaguchi Prefecture
Shikoku ： Tokushima, Kagawa, Ehime and Kochi Prefecture
Kyusyu･Okinawa ： Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima and Okinawa Prefecture
Reference:
Contact below for any inquires in respect of the Survey.
Mr. Kotaro Zenpo of the Research Department
e‐mail address: zenpoh@jcsc.or.jp
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